How to Create a Marketing Strategy for a Profitable Digital Marketing Campaign

Irfan Virji
3 min readMar 7, 2022

A marketing strategy is a comprehensive plan that assists your company in achieving its objectives. According to Irfan Virji, it defines the benefits of your product or service to your customers and target audience, and it also assists you in launching and improving promotional activities. It also raises brand awareness and strengthens the bond between your company and its current customers. A good marketing strategy will guarantee your success. It will assist you in implementing your marketing efforts in addition to creating an effective marketing plan. Here are some pointers to consider as you create your own strategic marketing plan.

Product, price, promotion, and place are the five Ps of marketing. You must take advantage of each of these. When creating a marketing strategy, it’s critical to keep the five Ps in mind. They are as follows: product, price, promotion, location, and people. You’ll be able to reach your customers and increase your profits by incorporating these elements into your overall strategy. By incorporating them into your strategy, you will increase the effectiveness of your campaign and keep your customers coming back for more.

Irfan Virji highlighted that your marketing strategy should include information about your brand messaging. This includes the language you use when communicating with your audience as well as the tone of voice you use when communicating with your customers. Your marketing strategy should include information about your target audience’s pain points and objections to purchasing your product. It should also be a comprehensive plan that includes the tactics that will assist you in achieving your goals. This is an essential component of your marketing strategy. This is a critical step because it determines the success of your campaign.

When creating your marketing strategy, you must decide which tactics to use. There are numerous strategies you can employ to increase your sales and customer base. Developing a business strategy is not an easy task, but it is doable. You’ll be able to see which marketing tactics are most effective for your company if you conduct a marketing audit. Your goal is to attract more customers and build a long-lasting brand.

Irfan Virji underlined that a marketing strategy should be able to reach out to your target audience. You should also understand how to effectively target them. If you want to attract young people to your website, make sure they can buy your products. Likewise, you should investigate your competitors’ products and marketing strategies. Using a marketing strategy will help you differentiate yourself from the competition and increase your profits. Furthermore, it will assist you in developing a unique product that will appeal to your customers and the market.

A marketing strategy is critical to the success of your company. It should have a distinct focus and be founded on a well-defined strategy. It should be able to generate leads as well as generate revenue. Once you’ve identified your target audience, you can use your marketing strategy to reach out to them and convert them into customers. Your customers will be satisfied and loyal if your marketing strategy is successful. You will be able to create a brand identity that your customers will admire.

A marketing strategy explains a company’s goals and assists in meeting them. Finally, a marketing strategy assists your company in reaching its objectives. If you don’t know what your objectives are, you’ll have to do some research and come up with your own strategies. If you don’t understand the worth of a product, it might not be a good idea to invest in it. You should also have a clearly defined marketing strategy.

A marketing strategy is critical to the success of your company. It is a strategy that outlines the steps necessary to achieve a company’s objectives. A marketing strategy, for example, might include one or two posts per day. It may also contain stories and other content that will be shared with a larger audience. Finally, a marketing tactic is a plan that focuses on a company’s long-term success.

In addition to developing a solid marketing strategy, you should conduct market research on your target audience. If you’re not sure what your target customers want, you should start by researching your target market. If you don’t already have an audience, you can still reach them through advertising and word-of-mouth. A good marketing strategy is relevant not only to your product but also to the needs of your customers. The most important aspect of your marketing strategy is the people component.

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Irfan Virji

Irfan Virji grew up in Mombasa, Kenya for the first 18 years then moved to Toronto, Canada for 5 years for further studies. In 2018, Irfan Virji moved back.